Publications & Resources
Elevate Your Impact:
Resources for Purpose-Driven Growth
At Hera Associates, we believe that when business and organizations align purpose with practice, they don't just succeed - they lead transformation. This resource hub is designed to equip mission-driven leaders, government changemakers, and business disruptors with practical tools, insights, and frameworks to build what we call net-positive systems: strategies that work for people, planet, and performance.
Here, you'll find downloadable checklists, toolkits, thought leadership, and guides grounded in real-world experience. Whether you're rethinking your stakeholder engagement, navigating complexity, or building operational clarity, we’ve created these resources to help you lead with intention and impact.
Use what you need. Share what works. And keep checking back - we’re building this movement together.
Just Released:
Beyond the Bottom Line
A Step-by-Step Guide to Building a Profitable and Purpose-Driven Business
We’re thrilled to announce the release of Beyond the Bottom Line, written by Hera Associates’ co-founder Jennifer Rider!
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This isn’t just another business book. It’s a practical, straight-talking guide for leaders, entrepreneurs, and changemakers who want to grow their business and their impact - without burning out.
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Whether you're scaling an enterprise, running a mission-driven business, or simply tired of choosing between making money and making a difference - Beyond the Bottom Line is your roadmap.
business consulting
Tool #1: Strategic Readiness assessment
This resource includes a pre-strategy questionnaire to help your team assess organizational readiness for strategic planning, along with a guide to common pitfalls to avoid. Ideal for leaders seeking to align teams, clarify vision, and drive intentional impact.
communications
tool #1: Trust-Building
Communication Checklist
This practical tool helps leaders and teams communicate with clarity, transparency, and integrity. Use it to guide your messaging - from preparation through follow-up - to build trust, align with values, and foster stronger stakeholder relationships.
operations & execution
TOOL #1: the f.o.c.u.s. framework
A simple, powerful approach to strategic planning that drives clarity, alignment, and measurable impact. This one-page tool walks you through Hera Associates’ F.O.C.U.S. Framework - designed to help organizations prioritize what matters most and move forward with confidence.