Are you a leader up for an important challenge? Are you brave enough to stand up to business as usual? Are you committed to bringing humanity back to business? The future Hera Associates and our forward-thinking leaders and organizational partners want depends on a YES answer!
Hera Associates build net positive businesses that change the world.
Net Positive is a different framework for what business success looks like. It goes beyond the recent corporate social responsibility, and even net zero initiatives to make a deeper change in how business operates and profits. Net positive businesses give more than they take. Net positive businesses strive to solve the world’s problems, not add to them – by improving the well-being of everyone they impact while still generating profit.
Net positive business depends on courageous leadership. Leaders committed to net positivity take responsibility for the company’s total impact on the world. They tackle lofty goals and embrace transformative partnerships – all based on a strong purpose.
Transformational partnerships drive net positivity. No company is big enough or skilled enough to get there on their own. When companies partner with suppliers, customers, peers, NGOs, and governments on efforts that make everyone more efficient and sustainable, they create space for tackling bigger systemic problems. This idea of "stakeholder capitalism" delivers profit - and positive impact - to all.
Net positivity requires consistency. This is a different way of doing business – and it won’t always be easy. Transformational leaders must remain committed to net positivity across all aspects of business – especially those that stakeholders don’t want to see change! Remember, being net positive requires commitment and consistency to remain steadfast in your approach to all parts of business – even the messy parts like taxes, political influence, corruption, powers of influence, human rights, diversity, and inclusion.
Achieving net positivity may seem like an uphill battle – but it’s never been more important. Given the challenges we face in our world today, we can’t simply make easy changes to save money in the short-term. We must work to create value in multiple ways by taking ownership and responsibility for the full impact – intended or unintended – our businesses have on making the world a better place for all.
If you’re interested in exploring net positivity, Hera Associates is here to help you on your journey to building a better world for all.
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