While social media is constantly evolving, there are some key strategies you can use to enhance
engagement and growth with your social media marketing strategies. Here are just a few simple tactics to consider:
Personalization
With so much social media content available 24/7, how do consumers choose what they engage
with? Personalization is key to answering this question. Consumers tend to select a product or
service that shares a relationship with them. To leverage this, create ads or campaigns that elicit
a specific emotion or have a compelling message that hooks the consumer to your content.
Machine learning and AI can help generate this – but even without this technology – you can
personalize your content by understanding your target market and then talking directly to them.
Video-based content and live streaming
Live videos – as opposed to pre-recorded – are a great way to engage people. Instagram, Facebook and TikTok have seen huge increases in user engagement through live videos – leverage this phenomenon to advance your mission, engage stakeholders, and raise funds.
Make it simple
It’s important that your content be nearly effortless for consumers. While you want to put time
and effort into strategizing your content, be sure your audience can access it easily. Keep your
visuals simple – crisp, clear, minimal text (avoid paragraphs); graphics and pictorials are a great
way for consumers to get your message in just 10-15 seconds.
Another option – think podcasts. More than 55% of Americans listen to podcasts while traveling, commuting, or walking – so meet them where they’re at!
User-generated content
A great way to build your brand/mission credibility is through user-generated content. So, each
time you post a message, promote a product, or issue a call to action, include a testimonial or
message from your customers. It’s almost like reading reviews – when people see, hear, feel
others responding positively to your message, they want to join in and be part of it.
Keywords
Regularly check your website to make sure it targets the key words you want to rank for. This
helps general browsers find you easily and gives you a competitive advantage.
Give a few of these suggestions a try in your next campaign and let us know how it goes. We’re always eager to hear!
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